Present your value proposition clearly.
First-time website visitors will always have a lot of questions. What services and products you are offering? Can you give solutions to all of their pain points? This is where value proposition comes in. A value proposition is defined as a short statement that people can easily see on your web page. Make sure that it is clear through your website design, and mirrors your brand’s emotions and personality perfectly.
Make your brand unique.
How to can you set your brand and business apart from the rest? You need to make it unique, of course. The voice, personality and colors wouldn’t matter if your web pages appears exactly the same as your competitors.
Pick the right colors.
Colors are one of the most crucial components of a website. It can trigger lots of emotions, and can highly impact the users’ subconscious. Before finalizing this, make sure to do research first on color psychology.
Inject some personality.
People love brands with human-like attributions. Why it helps them identify with it.
Stir the feelings of your audience.
What do you want them to feel once they see your brand? What kinds of emotions do you want them to experience? In order to make your business and brand popular, associate it with good vibes and pleasant emotions. Check how you can incorporate this in your website design. It’s all about giving rise to positive feelings.
Keep the design consistent.
Many brands and businesses are successful because people remember and care for them. So, how can you make sure that your brand gains the same reputation. You can easily do this by maintaining a consistent routine that benefits your web design.
Properly display your logo.
Feel free to get creative with your brand’s logo designs. Always put it at your website’s upper left corner, because more people look on that spot.