5 tips to Help Launch Your Interior Design Business
Starting a business can seem daunting. The market is saturated with young entrepreneurs seeking to launch their business, so it can be quite difficult making your business stand out among the rest.
Interior design businesses have been on the rise in recent years. Therefore, the market will most likely be swamped with aspiring entrepreneurs just like yourself. So, where should you start? This article covers a few tips to help you launch your interior design business. If you find that you’re not ready to start your own business, there is also the option of working for one of the top interior design company in Malaysia.
1. Build a fetching website
It’s in 2019. People no longer go through a telephone book, searching for the right contacts. Instead, they’re open up a search engine and look up what they need. Which is why setting up a website to publicize your service could kick start your business. The website would need to be unique and appealing. You could either learn to do the task yourself or hire a web designer to design your site.
By having a website, you’d be able to build on your image. It is a great way to showcase your portfolios and promote what you’re offering and your contact details. Since social media is now the new market, you could link the website to your social media accounts. Frequent posting on your social media account, promoting your service, would increase your recognition.
However, simply having a website wouldn’t necessarily get you the necessary clients. People usually opt for the sites found on the first and second page of the results page. To increase the ranking of your website, you would need to get help from someone familiar with search engine optimization (SEO).
2. Determine your niche
A good start to launching your interior design business would be identifying your niche market. A niche market is a specific fragment of the market. Therefore, your business would be providing a necessary service that has been overlooked by other businesses.
So before getting started, it is important to know what kind of clients you want to attract and what kind of service you plan to provide.
3. Creating a logo
Creating a unique logo is essential in giving your business identity. It’ll prove to be useful when advertising and promoting your service. If people are continuously seeing your logo in advertisements, on business cards, and websites, it would grab the public’s attention and attract clients. There are plenty of articles on the web that may guide you in creating your logo.
4. Start by offering free services
If you’re a fresh graduate or have recently started working in the interior design field, you may want to consider doing some projects for free or at a lower price. By doing so you’d be able to lay a foundation, display your capabilities to your client and build up a good portfolio. Also, if the initial clients are satisfied with your work, then they would recommend your business to others.
5. Attending Trade Fairs in your area
Showcasing your business at a Trade fair is a smart move towards debuting your business. You would be able to expose your business to attendees. You must have business cards ready to hand out to people that you talk to. They would have all your contact details, which should include your phone number, logo, and website address.
You could also hand out flyers. These are a cost-effective method of advertising and can be handed out to the passerby.